Well, the big day arrived – the start of the course I created with my colleague and friend, Bournemouth-based orthodontist Jeremy Moore. It’s the second time we’ve done it and we put so much work into it. This time, our subject over two days was ‘Adult Orthodontics: A perspective on the clinical and management challenges’. 3M kindly hosted it at their Bracknell HQ and their invaluable back-up, from laying on wonderful lecture and marketing facilities to printing course notes, really did make it all possible.
Some 40 orthodontists came along – a gratifyingly high number – as we discussed how to make the most of the increasing number of adults who now opt for treatment. Clinical subjects ranged from managing deep overbite and retention in adults to periodontal issues and bone and tooth modification.An afternoon’s management session, presented by Manager Amanda Reed, Marketing Advisor Cathy Holliday, and Simon Tucker of Medenta Finance, covered cost-effective marketing and ways to sell more adult orthodontics.
All in all, a great two days which led to really useful feedback. It was a fantastic experience that we plan to repeat in two years’ time-when we’ve made it even better, naturally!
